The nature of the business required Street Talk and the client who wanted to put up hoardings, to do a physical recce of all the locations. This process was proving to be very time consuming and expensive. We had to overcome this challenge and significantly reduce the turnaround time.
The planning tool helped put up all city wise hoardings on Google Maps using the client’s data. This worked as a dashboard to create a plan and add cities where more hoardings needed to be put up. The creative tool enabled the client to see how their creative would look on a particular hoarding before going for a print. This was done using a drag and drop method.
